World Press Photo Exhibition Auckland
In 2023 I managed the Marketing and PR for the World Press Photo Exhibition in Auckland, which is run by the Rotary Club of Auckland to raise money for charity.
Below is a showcase of the marketing and publicity for the event, which successfully raised money for the TYLA (Turn Your Life Around) Youth Development Trust and the Rotary Foundation.
Integrated advertising campaign
Working with a media agency we had a fully integrated advertising campaign across Auckland including billboards, street posters, print media, and radio.
Public relations
A full PR campaign was run working with our publicity partner, Elephant PR. This included organising event listings in digital and print media, media releases and pitched media. As a result we ended up with a wide range of coverage including interviews on Seven Sharp and TV3's Newshub.
Social media
A full schedule of organic and paid social posts were run across Facebook and Instagram. This included free ticket giveaways to drive our social media following and awareness of the event.
Marketing collateral
A4 posters and DL leaflets were created, which were distributed by Rotary volunteers to cafes, libraries and art galleries around Auckland.
Direct mail
A campaign of EDMs was sent out to our subscriber database along with other key target audiences we had identified.
Website
A new website was created for 2023, which we increased traffic to through a Google ads campaign.