Running a values workshop to define your company values and purpose

​In today's fast-paced business world, a company's success is no longer solely measured by its bottom line. Both customers and employees are looking for something more. They want a sense of purpose, a shared identity, and a set of values that guide every decision and interaction - including your marketing.

What are the benefits of having good company values?

Research and data consistently demonstrate that having a strong culture not only leads to happier employees but also to greater financial performance. It is also a powerful marketing tool.

Company values help to -

• Set expectations. They help employers create the standards of behaviour that are expected by the organisation from the minute people start working for you.

  
  

• Help with decision making. They act as a compass for making decisions that reflect the company’s ethos.

  
  

• Attract and retain top talent. They enable prospective employees to see if your values align with their values. Employees are more likely to want to work for you, and will stay with you for longer, if you have a shared sense of purpose.

  
  

• Build trust. When organisations openly discuss their values, it helps create a culture of trust as everyone knows what they can expect from you.

  
  

• Manage performance. It assists employers with measuring performance not just by individual performance metrics, but through values-based behaviours.

  
  

• Set your core identity. They show customers what your business stands for, so are an important lynchpin for your marketing activities.

Using values workshops to define your company values and purpose

Values workshops are not just a feel-good exercise, they are a strategic tool for building a stronger, more resilient, and successful organisation.

The most important part of the workshops is to include staff from all levels of the organisation to provide input into what the values are. This not only fosters collaboration but helps engage your teams in living the values moving forward.

When your tie your company values workshop into a session that also defines your company’s purpose you then have a very powerful foundation for developing your brand. This is because the process helps to inform your core messaging and overall market presence.

Using a values workshop to invest in your future

A values workshop is more than just a meeting—it's an investment in your company's future. It's about defining who you are, what you stand for, and how you will build a successful and meaningful business.

Want to run a workshop to develop company values and a purpose for your business or perhaps your current company values need a refresh? Drop me a line.

Values workshop